Amana
Brand identity system for Amana — a trusted name given a modern, confident visual language with Arabic and English logo variants.
Client
Amana
Category
Branding
Services Used
Brand Identity, Logo Design, Brand Applications
Year
2024
Amana needed a brand identity that would carry equal authority in both Arabic and English markets. The challenge was designing a bilingual logo system that maintained cohesion and impact across both scripts — while building trust through clean, confident visual design.
What We Built
Bilingual logo system
Primary logo in both English and Arabic, with matching proportions and visual weight so neither version feels like a translation — both feel native.
Brand board and guidelines
A full brand board documenting colours, typography, spacing, and usage rules — giving Amana everything needed to maintain consistency across all applications.
Brand applications
Business cards, shopping bags, and signage mockups demonstrating the brand in real-world contexts — from retail to corporate environments.
Amana now has a bilingual brand identity that communicates trust and authority in both markets. The clean, confident visual system has positioned the brand for professional credibility across all its customer touchpoints.
Project Visuals
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